On the occasions when our family gets together for dinner, we are not known for quiet focus on food alone. Talk is never lacking, most often with stories and laughter. Still though, there are evenings when a touchier subject comes up, one that may not, by its own merit, deserve emotion, but given the varying opinions of those most willing to give them, the conversation becomes quite lively. This happened on a recent evening. The topic: car insurance. All agreed that car insurance is necessary, but the prevailing (or perhaps the loudest) opinion (not mine) was to get as much insurance as you can.
What struck me, as it has in many other circumstances, both business and personal, is, that while there is a general understanding of insurance and the purpose, there is a good deal of confusion in the details. Too much coverage is an unneeded cost, like produce, purchased but not consumed. Too little coverage or gaps can leave unnecessary exposure – ones that can ruin a business and more.
Risk is the uncertainty of loss. Insurance is one way to minimize it by transferring the risk from you or your business to the insurance company for the price of deductibles and co-pays. This is straight forward, but there is more to getting appropriate cover
age.
Understand your risks. How much you are willing to take and how you can protect yourself, your business and your investments, whether financial or otherwise are important considerations. Keep in mind that while you can take certain measures to minimize it, you can’t avoid risk. It is often out of your control – an act of nature to an act of good faith that went awry.
Keep an open mind. Insurance is the most common technique of risk management and is typically used when there is no other effective way to protect against the risk of significant, if not unrecoverable, loss. Don’t assume that you can’t get insurance or that it won’t be affordable. Find out the answers before you make too many assumptions.
Ask questions! If you don’t know, aren’t sure or don’t have
it, ask questions so you understand the costs, so when something happens, the burden does not fall all on you. If you can’t find a broker or agent who answers not only your questions, but what you are not asking as well, find someone who can. Second opinions may be very helpful as well. Look for professionalswho know the business and who know the law.
Only then, make informed decisions, ones that give you the coverage you need for peace of mind and protection of your valuable assets. It’s not just about what you can afford. It’s also about understanding what you can’t afford to lose and taking measures to avoid those risks.
Nielsen & Geenty Insurance Services, Inc. is an insurance brokerage specializing in lawyers professional liability insurance, including legal malpractice insurance, errors and omissions insurance, workers’ compensation insurance, and office package policies. Cedar Ridge, CA (877) 856-9231










